Kadena enters a new era as we welcome our new Chief Marketing Officer, Mike Herron! Mike brings over two decades of experience in marketing and branding, with five years in crypto & blockchain. Before joining Kadena, Mike was the CMO of Chain, where he led brand development, communications, go-to-market strategies, product marketing, and marketing partnerships.

At Kadena, Mike will turbocharge marketing verticals, from product to partnerships, under a unified brand, inspiring builders, investors, and developers from all backgrounds to the safest and most scalable blockchain platform. What truly sets Mike apart is his expertise in refining branding processes and forging impactful brand partnerships for renowned global companies across various sectors, including sports, airlines, consumer software, media, entertainment, and more.

“I’m incredibly excited to join the team at Kadena and work alongside some truly amazing and talented individuals. From our very first introduction, it was clear that Kadena is a special place. I feel both lucky and honored to be a part of Kadena and to help share its incredible narrative of our products and technology with the world,” Mike comments.

As Kadena’s CMO, Mike will leverage his marketing expertise to ensure maximum exposure and propel Kadena’s growth through engaging marketing initiatives, strategic and consistent brand positioning, and innovative marketing campaigns. His wealth of experience in both Web2 and Web3 marketing will infuse Kadena with a fresh marketing direction, bridging the best marketing practices to elevate Kadena’s brand visibility.

“Kadena is a unique company that needs thoughtful and aggressive marketing to realize its full potential, so it’s beyond exciting to welcome Mike as our Chief Marketing Officer,” says Stuart Popejoy, Kadena CEO and co-founder. “Mike Herron brings a wealth of experience but also has the passion and drive to take Kadena to greater heights and reach new markets, not just in crypto but the entire world of decentralized, people-powered tech. We’re all really excited to see what Mike brings to the Kadena team!”

The entire Kadena team is excited to have Mike join the team and is looking forward to the growth of Kadena under his leadership skills.

Be sure to mark your calendars for September 20th and prepare your best marketing questions, as Mike will be a guest on our weekly Kadena Campfire.